Server Side VAST Tags

Our client-side tags can also be requested server-side, like a simple API. A server-side video tag looks like the following. You should be sure to set up your ad server to replace the macros with relevant values.${BUNDLE}&ifa=${IFA}&ip=${IP_ADDRESS}&lat=${LATITUDE}&lon=${LONGITUDE}&lltype=${LAT_LON_TYPE}&pos=${POS}&apis=${APIS}&mimes=${MIME_TYPES}&protocols=${PROTOCOLS}&schain=${SUPPLY_CHAIN}&pchain=${PAY_ID}&series=${SERIES}&title=${TITLE}&genre=${GENRE}&len=${LENGTH}&age=${AGE}&gender=${GENDER}&ua=${USER_AGENT}&us_privacy=${US_PRIVACY}&gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_909}&cb=${CACHEBUSTER}


Parameters are the same as for client side tags, with the exception that IP and User Agent macros are required for server side integrations.

Please reference Client Side VAST Tags for the non IP/UA parameters.

ipYesThe client’s IPv4 or IPv6 IP address
uaYesThe client’s user-agent string