app-ads.txt lines
MobileFuse’s app-ads.txt identification should be uploaded prior to launch - different credentials are required for mobile apps vs. CTV apps.
Please swap in your unique MobileFuse Partner ID, provided by your account manager, prior to upload.
Also, per the app-ads.txt v1.1 definition, please ensure you set OWNERDOMAIN to your company domain. Without this, your access to demand may be limited.
Why is OWNERDOMAIN important? From this article from IAB TechLab:
The latest ads.txt specification updates address both of these challenges with a new ads.txt directive, “OwnerDomain.” OwnerDomain entries should appear once in each ads.txt file and should list the business domain of the owner of the site that is being monetized. The OwnerDomain should also match the seller.domain represented in sellers.json entries, which will help to more clearly show the seller that owns the underlying media property. This allows a tight link between ads.txt files and sellers.json. We recommend that even publishers with a single domain use this new directive (listing the same domain as where their ads.txt file is found).
Required app-ads.txt lines
OWNERDOMAIN=yourcompany.com
mobilefuse.com, ####, DIRECT, 71e88b065d69c021
appnexus.com, 2764, RESELLER, f5ab79cb980f11d1
contextweb.com, 562858, RESELLER, 89ff185a4c4e857c
conversantmedia.com, 100224, RESELLER, 03113cd04947736d
inmobi.com, eb599497e3d345d19364cc841f39de31, RESELLER, 83e75a7ae333ca9d
lijit.com, 452742, RESELLER, fafdf38b16bf6b2b
loopme.com, 11438, RESELLER, 6c8d5f95897a5a3b
openx.com, 541056459, RESELLER, 6a698e2ec38604c6
pubmatic.com, 158772, RESELLER, 5d62403b186f2ace
pubnative.net, 1007419, RESELLER, d641df8625486a7b
risecodes.com, 6641bedf41d2c40001d02751, RESELLER
rubiconproject.com, 19744, RESELLER, 0bfd66d529a55807
sharethrough.com, BrrIll1d, RESELLER, d53b998a7bd4ecd2
smaato.com, 1100053030, RESELLER, 07bcf65f187117b4
smartadserver.com, 4071, RESELLER
smartadserver.com, 4238, RESELLER
thebrave.io, 1234587, RESELLER, c25b2154543746ac
themediagrid.com, IGQAOK, RESELLER, 35d5010d7789b49d
triplelift.com, 11608, RESELLER, 6c33edb13117fd86
verve.com, 15503, RESELLER, 0c8f5958fc2d6270
video.unrulymedia.com, 3704396951, RESELLER
xad.com, 2524, RESELLER, 81cbf0a75a5e0e9a
OWNERDOMAIN=yourcompany.com
mobilefuse.com, ####, DIRECT, 71e88b065d69c021
appnexus.com, 2764, RESELLER, f5ab79cb980f11d1
contextweb.com, 562910, RESELLER, 89ff185a4c4e857c
conversantmedia.com, 100224, RESELLER, 03113cd04947736d
lijit.com, 452742, RESELLER, fafdf38b16bf6b2b
lijit.com, 452742-eb, RESELLER, fafdf38b16bf6b2b
loopme.com, 11438, RESELLER, 6c8d5f95897a5a3b
openx.com, 541056459, RESELLER, 6a698e2ec38604c6
pubmatic.com, 161128, RESELLER, 5d62403b186f2ace
pubnative.net, 1007419, RESELLER, d641df8625486a7b
risecodes.com, 6641bedf41d2c40001d02751, RESELLER
sharethrough.com, BrrIll1d, RESELLER, d53b998a7bd4ecd2
smaato.com, 1100053030, RESELLER, 07bcf65f187117b4
themediagrid.com, IGQAOK, RESELLER, 35d5010d7789b49d
verve.com, 15503, RESELLER, 0c8f5958fc2d6270
video.unrulymedia.com, 3704396951, RESELLER
xad.com, 2524, RESELLER, 81cbf0a75a5e0e9a
Updated 24 days ago