Platform Macros

The MobileFuse tag platform currently accepts and supports the following macros.

Macro	Description
`${MF_AD_SIZE}`	The width and height of the creative (eg. 320x50)
`${MF_ADVERTISER_NAME}`	Name of the advertiser for the advertising campaign.
`${MF_ADVERTISER_ID}`	ID of the advertiser for advertising campaign.
`${MF_AUCTION_ID}`	Unique ID of the bid request or impression
`${MF_BUNDLE}`	Store ID for the app requesting the impression
`${MF_CACHEBUSTER}`	A random string or timestamp used to limit caching of the URL.
`${MF_CAMPAIGN_ID}`	ID of the advertising campaign.
`${MF_CLICK_URL}`	The clickthrough URL.
`${MF_CREATIVE_ID}`	ID of the creative for the advertising campaign.
`${MF_DEAL_ID}`	The Deal ID associated with the impression, when applicable.
`${MF_DSP}`	A short identifier for the DSP the creative was trafficked on (eg. `apn` or `ttd`)
`${MF_GDPR}`	Indicates if GDPR regulations are applied (0 or 1)
`${MF_GPP_SID}`	Designates whether a section of the Global Privacy Platform should be applied (0 or 1)
`${MF_IFA}`	The resettable device ID or unique identifier for advertising for the mobile device.
`${MF_IFA_TYPE}`	The source of the unique IFA (eg. idfa, aaid, etc.)
`${MF_LATITUDE}`	The latitude of the user.
`${MF_LONGITUDE}`	The longitude of the user.
`${MF_LINEITEM_ID}`	ID of the line item/placement for the advertising campaign.
`${MF_ORDER_NAME}`	Name for the advertising campaign.
`${MF_PUBLISHER_ID}`	ID of the publisher selling the impression.
`${MF_SELLER_ID}`	The ID of the owner of a publisher where the impression originates.
`${MF_TAGID}`	The Tag ID for the publisher ad unit that originated the bid request.