Platform Macros
The MobileFuse tag platform currently accepts and supports the following macros.
Macro | Description |
---|---|
${MF_AD_SIZE} | The width and height of the creative (eg. 320x50) |
${MF_ADVERTISER_NAME} | Name of the advertiser for the advertising campaign. |
${MF_ADVERTISER_ID} | ID of the advertiser for advertising campaign. |
${MF_AUCTION_ID} | Unique ID of the bid request or impression |
${MF_BUNDLE} | Store ID for the app requesting the impression |
${MF_CACHEBUSTER} | A random string or timestamp used to limit caching of the URL. |
${MF_CAMPAIGN_ID} | ID of the advertising campaign. |
${MF_CLICK_URL} | The clickthrough URL. |
${MF_CREATIVE_ID} | ID of the creative for the advertising campaign. |
${MF_DEAL_ID} | The Deal ID associated with the impression, when applicable. |
${MF_GDPR} | Indicates if GDPR regulations are applied (0 or 1) |
${MF_GPP_SID} | Designates whether a section of the Global Privacy Platform should be applied (0 or 1) |
${MF_IFA} | The resettable device ID or unique identifier for advertising for the mobile device. |
${MF_IFA_TYPE} | The source of the unique IFA (eg. idfa, aaid, etc.) |
${MF_LATITUDE} | The latitude of the user. |
${MF_LONGITUDE} | The longitude of the user. |
${MF_LINEITEM_ID} | ID of the line item/placement for the advertising campaign. |
${MF_ORDER_NAME} | Name for the advertising campaign. |
${MF_PUBLISHER_ID} | ID of the publisher selling the impression. |
${MF_SELLER_ID} | The ID of the owner of a publisher where the impression originates. |
${MF_TAGID} | The Tag ID for the publisher ad unit that originated the bid request. |
Updated 2 months ago