Performance Campaigns

Get the most out of your app install campaigns by following the instructions below. This allows MobileFuse to fully optimize your campaign performance.

Android

In order for MobileFuse to optimize your ad campaign as a performance (app install) campaign, you must provide the bundle (package name) in the OpenRTB bid response:

4.2.3 Object: Bid

Field	Type	Description
bundle	string	Package name of the app being advertised, for example `com.pandastic.oceanblast`

iOS

For iOS, we require the SKAdNetwork skadn object. This is passed through to the StoreKit APIs to set up attribution postbacks from Apple. The bid.bundle should be provided as well:

4.2.3 Object: Bid

Field	Type	Description
bundle	string	Numeric bundle ID of the app being advertised, for example `1635981427`
ext	object	Bid extension object containing `skadn` object as specified below

Bid ext: `skadn`

Field	Type	Description
version	string	SKAdNetwork version. Supported versions are `2.0`, `2.1`, `2.2`, `3.0` and `4.0`
network	string	SKAdNetwork ID for the advertiser. Should match a SKAN ID included in the source app's Info.plist SKAdNetworkItems array
itunesitem	string	Numeric bundle ID of the app being advertised. Should match `bundle` in the `bid` object above
sourceidentifier	string	Version 4.0 Only. Ad campaign identifier for advertiser's use
campaign	string	Versions other than 4.0. Ad campaign identifier for advertiser's use
sourceapp	string	Optional. Numeric bundle ID of the source app, provided in the `bundle` field of the `app` object in the bid request
signature	string	Versions other than 4.0. Signature for ad attribution
timestamp	string	Versions other than 4.0. Timestamp matching generated signature
nonce	string	Versions other than 4.0. Nonce matching generated signature
fidelities	array	Version 4.0 Only. Fidelities array for SKAdNetwork 4.0 signing

Example SKADN Objects

Here is an example SKADN 4.0 object including a fidelities array:

"ext": {
  "skadn": {
    "version": "4.0",
    "network": "p2jcxbzuuv.adattributionkit",
    "itunesitem": "1635981427",
    "sourceapp": "899247664",
    "sourceidentifier": "45",
    "fidelities": [
      {
        "fidelity": 0,
        "nonce": "4f83d692-2f78-45f5-b1d1-4fce87f0c192",
        "timestamp": "1730127591145",
        "signature": "MEUCIQCepz+SBJfvV9stN6YIZ5L1R5e+xcg4LoZK9GsjYZYZ+QIgQxhytvlKCXLPuc1NfUv7Z6OD0fv13svLPWrTqSXDRfg="
      },
      {
        "fidelity": 1,
        "nonce": "9dbe1b3b-6411-4a57-bd99-d064fd61250c",
        "timestamp": "1730127591145",
        "signature": "MEUCIQDEe49dAFPD5fdoOgN/3Rz3Miwm8C8EwP1a9OSm6PT/EwIgMaR+nOcmhg1Q7B4X+B3xkKBfMwS3VZQH0PYZJOfgxbY="
      }
    ]
  },

Here is an example SKADN 2.2 object:

"ext": {
  "skadn": {
    "version": "4.0",
    "network": "p2jcxbzuuv.adattributionkit",
    "itunesitem": "1635981427",
    "sourceapp": "899247664",
    "campaign": "6",
    "nonce": "7be65524-a972-11f0-92f0-692d30393831",
    "timestamp": "1760496961838",
    "signature": "MEYCIQDSfm9+siaFSQk4pT2VNIURUsINcFitzauuvI3NWpYrSgIhAMySCR4qM+RU17qLHzunInPJKhhjDOlYP70mguSKvLtl"

  },

Android

4.2.3 Object: Bid

iOS

4.2.3 Object: Bid

Bid ext: skadn

Example SKADN Objects

Bid ext: `skadn`